V is an underground Australian-English musician whose atmospheric compositions channel New Wave and Dark Wave synth traditions into contemporary relevance. We crafted a visual identity for V's album launch that honours '80s underground grunge aesthetics while asserting a distinctly modern presence. The approach juxtaposed period-authentic design elements with strategic bursts of vivid red and embellished typography, creating a visual language that feels both nostalgically rooted and yet contemporary.

The album cover and promotional materials capture V's unique sonic landscape through deliberate visual tension - balancing the shadowy, atmospheric qualities inherent to the Dark Wave genre with bold graphic interventions that demand attention in today's saturated media environment.

The strategic deployment encompassed both physical and digital realms. Promotional posters were positioned across key Melbourne locations to generate street-level engagement, while the designs simultaneously commanded attention in digital spaces, creating a unified brand experience that resonated with underground music enthusiasts and broader audiences discovering V's distinctive sound.