Triyoga
For over 25 years Triyoga has been London’s leading yoga and Pilates studio, offering classes across Camden, Chelsea, Shoreditch, Ealing, and online platforms.
Silea was entrusted with the strategic brand refresh that would honour Triyoga's established heritage while attracting new demographics. The challenge required delicate balance: modernising visual elements that felt outdated without alienating the loyal community that has sustained the brand for over two decades.
The previous identity relied on a single typeface and limited four-shade purple palette. We introduced a sophisticated typographic hierarchy and nature-inspired colour palette that unified all touch points - from print materials to digital platforms - creating a cohesive, elevated visual identity that embodies tranquility, sophistication, and inclusivity.
Our comprehensive asset creation spanned social media content, advertisements, merchandise, signage, and way finding systems. The refreshed photography direction incorporated clean, bright imagery for the flagship studio while embracing warm, tranquil tones that highlight the earthy wood elements of other locations - resulting in a minimalist aesthetic that enhances visual cohesion across all brand expressions.
The refined branding channels Triyoga's core principles - balance, harmony, and mindfulness - through thoughtful design elements. The expanded colour palette evokes calm and grounding, while clean typography mirrors the clarity central to yoga practice.
Since launch, the Instagram presence has experienced significant follower growth through our refreshed content strategy, bringing vibrant new energy while maintaining visual harmony that resonates strongly with both existing and new audiences.
