Reformcore

Reformcore is an elevated Reformer Pilates experience that fuses energy with elegance. The brand philosophy centres on dedication to self as sacred practice - believing in movement's transformative power to create synergy between body, mind, and determination. What distinguishes Reformcore from conventional reformer brands is its distinctive industrial-chic aesthetic that embraces darkness as strength rather than constraint.

Silea was entrusted with crafting the brand's tonal identity, achieving a sophisticated balance between chic elegance and the edgy, moody atmosphere that defines their studio environments. Our approach honoured the raw, industrial elements while maintaining the luxury positioning essential to their premium market placement.

A defining project was orchestrating the launch of Reformcore's newest studio at Battersea Power Station - a location that perfectly embodied the brand's industrial heritage reimagined for contemporary wellness. Our comprehensive campaign encompassed strategic tube poster placements, dynamic social media video content, and digital screen installations throughout Battersea Power Station itself.

Each touchpoint was meticulously designed to align with Reformcore's unique identity, ensuring a cohesive and impactful introduction that would resonate with London's discerning fitness community while establishing the brand's presence within this iconic architectural landmark.