Mud
Mud transforms East London's creative landscape into a sanctuary where artisan craftsmanship meets genuine community connection. This pottery studio welcomes both seasoned ceramicists and curious beginners, creating a tranquil third space that offers respite from urban intensity while fostering creative exploration through the timeless art of clay.
Silea developed a brand identity that mirrors pottery's inherent duality; structured yet fluid, grounded yet transformative. Our warm, earthy palette draws directly from ceramic practice: Porcelain, Sky, Terracotta, Glaze, Clay, and Espresso create harmonious tones that celebrate both the raw materials and refined outcomes of pottery work.
The typographic system balances accessibility with sophistication through two complementary voices. Our social media strategy captures the studio's authentic atmosphere through soft, earthy photography that emphasises warmth and welcome. Typography flows organically around subjects, mirroring clay's malleability while maintaining structural integrity - much like the pottery practice itself.
