KOBOX is an authentic boxing experience infused with nightclub energy that creates a workout that pushing clients to their limits.

This premium boxing club fuses the intensity of professional training with the atmospheric energy of nightlife culture. Silea's brand development captured this high-octane spirit through a vibrant colour palette and strategic spray paint motifs that emphasise the brand's gritty, urban authenticity.

Key campaign initiatives included promoting the "Lunch Box" midday classes, the annual "Fight Club" boxing challenge, and a strategic partnership with Urban Greens. Our comprehensive approach encompassed promotional posters, digital advertising, social media content, and custom merchandise for Fight Club challenge completes—each piece designed to reflect KOBOX's dynamic, edgy spirit while ensuring consistent brand presence across all touch points.

The brand guidelines we established became the foundation for a completely reimagined website that maintains the brand's inherent sense of fun while amplifying its gritty, street-smart edge.