We approached this project as a comprehensive brand ecosystem requiring both strategic thinking and creative execution. Our work spanned complete brand identity development, from logo creation and custom illustrations to merchandise design and marketing collateral. The project culminated in art directing and coordinating an extensive photoshoot featuring 16 models alongside a full creative team including videographers, social media content creators, and photography specialists.

The challenge was creating a unified brand that honoured each studio's unique identity while establishing Common Bond as a cohesive wellness destination. Through thoughtful design and strategic art direction, we developed a visual language that celebrates diversity in movement while maintaining brand consistency across flyers, posters, advertisements, and merchandise. The result is a brand identity that reflects the dynamic energy and inclusive community that defines London's premier wellness collective.