Boom Cycle is where sweat meets euphoria through expert instruction, high-energy soundscapes, and an empowering community that champions confidence and joy.

Silea orchestrated Boom Cycle's evolution while preserving its core "Party on a Bike" ethos. The rebrand introduced a strategic expansion: Boom Cycle Performance Classes, focusing on strength, endurance, and athletic achievement. This addition complements the brand's vibrant party fitness spirit while offering a more comprehensive training experience.

Our approach ensured the brand's guiding theme dynamic and energetic while celebration remained central throughout the transformation process. Key initiatives included strategic partnerships like the Pride Collaboration with House of Trash, London's premier queer disco collective, which produced an exclusive pride ride celebrating LGBTQ+ community and reinforcing Boom Cycle's commitment to inclusivity.

For the Battersea Power Station flagship launch, Silea developed comprehensive promotional campaigns including tube poster placements and supporting materials that positioned the "party on a bike" philosophy as the centrepiece of this landmark location debut.

The result is a bold, inclusive brand that continues inspiring people to embrace fitness as both transformative and genuinely enjoyable - proving that effective training and fun are not mutually exclusive.