Barrecore
Barrecore stands as the UK and Europe's premier barre-fitness destination - a boutique movement born in 2011 that has cultivated a devoted community through ballet-inspired, low-impact classes.
Silea orchestrated a comprehensive brand transformation that would honour Barrecore's established legacy while propelling it into contemporary relevance. Our approach rejected predictable ballet associations - eschewing traditional pinks and dance motifs in favour of a refined visual language that embodies lightness, elegance, and modern sophistication. The resulting brand guidelines became the foundation for a complete digital ecosystem refresh, repositioning Barrecore as London's cutting-edge barre destination.
Beyond identity development, Silea assumed creative stewardship across all brand touch points, from social media strategy and email marketing to experiential campaigns. A defining success was the development of Barrecore's bridal and hen packages - premium wellness experiences that earned editorial recognition in Vogue, Sheer Luxe, and The National Wedding Company.
Our recent creative direction included coordinating and directing their latest brand photography shoot, ensuring visual consistency while capturing the authentic energy that defines the Barrecore experience.
Since implementing the rebrand strategy, Barrecore's social media presence has gained over 11,000 new followers and significantly enhanced brand engagement across all digital channels.
