Aster

Aster is a conscious skincare brand that believes in the power of simplicity. Rooted in a deep connection to nature, they craft products with 100% vegan, natural, and sustainably sourced ingredients that deliver sensorial experiences designed to soothe and restore. Their inclusive approach ensures everyone can experience the transformative power of thoughtful skincare.

Our design challenge was to capture Aster's essence and the inherent beauty found in nature's simplicity. We developed a minimalist brand identity that speaks through clean typography and sophisticated art direction, allowing the brand's natural philosophy to shine through every touchpoint. The comprehensive project spanned typography, art direction, photo editing, and packaging design, evolving through multiple iterations to achieve the perfect balance.

The final identity merges organic forms with raw, tactile details, creating a visual language that feels as precise and intentional as the natural world that inspires it. From primary packaging to the finest presentation details, every element reflects Aster's commitment to finding beauty in simplicity.

A frosted glass bottle labeled 'Aster Night Serum' with a black dropper cap, surrounded by dried beige flowers and set against abstract beige backgrounds.
A white card with the word "Aster" in black elegant font, placed on a textured surface with small white floral decorations around it.
Three skincare bottles labeled Aster, including a facial cleanser, moisturizer, and facial mist, arranged on stone slabs.
A frosted glass bottle of Astor AM Day Serum with a black dropper cap, placed on a stone surface with its packaging box leaning against it. The label indicates it is a 50 ml serum to hydrate and brighten skin.
Business card set for Aster skincare, featuring the brand name and contact information on textured white paper.
Six white skincare product boxes of the brand Aster, labeled with product names such as moisturizer, cleanser, night serum, eye serum, and facial mist, arranged on a beige stone surface with dried decorative plants in the foreground.
A bottle of Aster eye serum next to its white packaging box on a beige surface with a light background.
A frosted glass bottle of Aster facial mist with a black cap, next to a white box with similar branding, placed on a beige textured surface.
Aster facial mist box and business card placed on a textured surface with warm sunlight casting shadows, along with a few decorative dried flowers.
aster laptop 3.jpg
GettyImages-1460122252.jpg
aster ipad light.jpg
aster poster.jpg
Screenshot 2025-07-07 at 20.46.52.png