The Açai Girls

The Açai Girls represents the vibrant intersection of wanderlust and wellness - an all-day healthy eating concept born from sisters Megan & Georgia's global adventures, where plant-based cuisine becomes a canvas for treasured memories from around the world.

Silea was entrusted with crafting a comprehensive visual ecosystem that would capture the brand's adventurous spirit while maintaining commercial sophistication. Our multidisciplinary approach encompassed everything from tactical promotional materials; flyers, posters, menus, loyalty cards, and window vinyls - to strategic Instagram content and a meticulously crafted presentation deck for their pitch to Selfridges.

Working within their established brand framework, we amplified the core narrative threads of adventure, vitality, and tropical inspiration. Our design language honoured their vibrant colour palette while introducing dynamic energy that speaks directly to their growing community of young women and health enthusiasts. Each touchpoint was conceived not merely as communication, but as an invitation into their world.

A display of twelve colorful smoothie or acai bowl drinks in plastic cups with dome lids and straws, arranged on two tiers. The cups feature a logo for "The Acai Girls."
Six hands holding colorful acai smoothies with a wooden sign that says 'The Acai Girls' in the background.
Menu titled 'The Acai Girls' with a background of pink sunset sky and palm trees, showing pictures of acai bowls with fruit and toppings.
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Two promotional flyers for The Acai Girls, one offering a 10% discount on acai bowls from Monday to Thursday, and the other themed with palm trees and the phrase 'Kiss my Acai' with a message about exploring acai.
Interior of a cafe with a white counter, stacked paper cups, pastries on display, three large woven pendant lights, leafy green decor, and a fridge filled with drinks in the background.